Marketing CEO Alex Osborn, brainstorming’s “inventor”, captured the refined elements of creative problem-solving in his 1953 book, Applied Imagination. When teams work in a judgment-free atmosphere to find the real dimensions of a problem, they’re more likely to produce rough answers which they’ll refine into possible solutions later. By brainstorming, they can take a vast number of approaches-the more, the better-instead of just exploring conventional means and running into the associated obstacles. Although teams have rules and a facilitator to keep them on track, they are free to use out-of-the-box and lateral thinking to seek the most effective solutions to any design problem. It’s extremely popular for design teams because they can expand in all directions. How To Use Brainstorming Bestīrainstorming is part of design thinking. Watch how to get serious, and fun, results with Brainstorming.
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